South by Southwest (SXSW) Conference and Festivals has unveiled the first wave of its film and TV lineup for the 32nd edition, which begins with with an Opening Night TV Premiere of the eagerly-anticipated Apple TV+ series “The Studio” starring Seth Rogen, who also serves as writer, director, and executive producer alongside Evan Goldberg.
“We are thrilled to welcome Seth Rogen and Evan Goldberg back to SXSW with our Opening Night TV premiere, ‘The Studio,’” Claudette Godfrey, VP of Film & TV, said. “This brilliantly conceived series is exquisitely cast and written, capturing the fanatical love, dedication, pressure, and, yes, the hubris that defines our industry. It’s hilariously spot-on, bringing to life the stories we’ve all heard or witnessed firsthand. We can’t wait to experience the joy and energy radiating from the Paramount when we share this gem with the world.”
Godfrey continued, “The same undeniable creative electricity in ‘The Studio’ runs through our 2025 program — you can feel a bit of magic happening in every film, series, and immersive experience we’ve curated this year. From groundbreaking independent films to unforgettable studio premieres and documentary revelations to genre-defying experiments, this lineup celebrates the fearless storytellers who make SXSW so unique. We love to discover and elevate filmmakers who make bold statements, push boundaries, spark important conversations, and challenge our perspectives in ways we never expected. When our incredible SXSW community gathers in March to experience these stories, the energy and inspiration is going to be absolutely transformative.”
The 2025 SXSW Film & TV Festival includes Feature Films, TV projects, and XR Experiences. The festival will take place from March 7 through 14.
SXSW 2025 will have 96 features in total, including 82 World Premieres, 3 International Premieres, 3 North American Premieres, 2 U.S. Premieres, 6 Texas Premieres, 57 Short Films, and 18 Music Videos. The TV Program includes 16 TV projects, with 5 TV premieres, 4 TV Spotlight, and 7 Independent TV Pilots. There are 31 projects in the XR Experience Program, including 15 in XR Experience Competition and 16 in XR Experience Spotlight.
