The Magic Equation for Streaming Creators to Be Paid Fairly Is Actually Quite Simple

As more streaming services begin to turn a profit, Simon Brown and Adrian Wills want to see IP owners and content creators get their fair share. The BBC Studios executives-turned-consultants want agencies and studios to “be bold” in negotiations, and to use the strength of the numbers found in their proprietary Content Valuation Report. The basic pitch, as presented to […]